Who We Are

The Dementia Action Alliance USA is a non-profit national advocacy and education organization of people living with dementia, care partners, friends and dementia specialists committed to creating a better country in which to live with dementia.

We: educate about stigma and misperceptions; support well-being and a focus on the whole person rather than just their dementia symptoms; advocate for inclusion and accommodating dementia as a disability needing compensatory strategies for changing abilities; promote person- and relational-centered care practices; identify beneficial technologies; and connect and engage people as much more can be accomplished working together.

The Purple Angel Dementia Campaign was formed in England in 2012 by a steering group of individuals including Norm McNamara, who was diagnosed with dementia when he was 50 years old.  Norm together with Jane Moore, a carer from Cornwall, and others designed the Purple Angel symbol as a global emblem that can be used by anyone who is voluntarily raising awareness about dementia.

The Purple Angel symbol represents the principle that people living with dementia have an absolute right to enjoy a good quality of life and continued involvement in their local community as they are able and willing to do so.  The depth and strength of that principle is the driving force behind the continued efforts to address negative attitudes and stigma and to raise awareness and understanding about living with dementia – https://www.purpleangel-global.com/.

The Dementia Action Alliance, with approval from Norm, integrated the Purple Angel symbol in its logo in 2012 to show international solidarity and support.

What We Do

Individuals and care partners are fully included.

NOTHING ABOUT US WITHOUT US

In Their Voice: Values and Rights of Individuals with Dementia

BECAUSE

THEREFORE

I’m a person. I have thoughts, emotions, wishes, and needs.
When you label me a ‘patient,’ ‘victim,’ or ‘sufferer,’ I feel minimized.

Relate to me as you do to any other human being, just like yourself. My personhood may become increasingly hidden, but it’s never lost.

I have a unique background, life history, interests and capabilities.

Recognize that my personal goals, measures of success and interests may change over time.

I have holistic, emotional, social, physical, and spiritual dimensions, just as you do.

Help me stay connected to what is important to me in my family, home, community, and spirit.

I’m communicating the best I can in verbal and physical ways because I want and need my choices to be understood.

Communicate with me in new ways and learn to interpret my non-verbal behavior, so you can provide the support I need.

My autonomy, choices, self-determination, dignity, and privacy are fundamental to my well-being.

I may need and welcome your support, but please do not substitute your decisions for mine.

Choice has risks, normal in everyone’s life, so I may make mistakes or do something I regret.

Respect my decisions, even when they differ from yours, and help me learn from my mistakes.

I need to proceed at my own pace in order to feel satisfied, fulfilled, comfortable, and safe.

Place my needs before tasks, and realize that we need to work together.

Purpose, meaning, enjoyment, personal growth and relationships are important in my daily life.

Promote ways I can achieve my goals, make a difference, and relate to people every day.

In Their Voice: Values and Rights of Individuals with Dementia

BECAUSE

I’m a person. I have thoughts, emotions, wishes, and needs. When you label me a ‘patient,’ ‘victim,’ or ‘sufferer,’ I feel minimized.

THEREFORE

Relate to me as you do to any other human being, just like yourself. My personhood may become increasingly hidden, but it’s never lost.

BECAUSE

I have a unique background, life history, interests and capabilities.

THEREFORE

Recognize that my personal goals, measures of success and interests may change over time.

BECAUSE

I have holistic, emotional, social, physical, and spiritual dimensions, just as you do.

THEREFORE

Help me stay connected to what is important to me in my family, home, community, and spirit.

BECAUSE

I’m communicating the best I can in verbal and physical ways because I want and need my choices to be understood.

THEREFORE

Communicate with me in new ways and learn to interpret my non-verbal behavior, so you can provide the support I need.

BECAUSE

My autonomy, choices, self-determination, dignity, and privacy are fundamental to my well-being.

THEREFORE

I may need and welcome your support, but please do not substitute your decisions for mine.

BECAUSE

Choice has risks, normal in everyone’s life, so I may make mistakes or do something I regret.

THEREFORE

Respect my decisions, even when they differ from yours, and help me learn from my mistakes.

BECAUSE

I need to proceed at my own pace in order to feel satisfied, fulfilled, comfortable, and safe.

THEREFORE

Place my needs before tasks, and realize that we need to work together.

BECAUSE

Purpose, meaning, enjoyment, personal growth and relationships are important in my daily life.

THEREFORE

Promote ways I can achieve my goals, make a difference, and relate to people every day.